Villa Italia and SiteMinder – Buyer Story


The properties of Villa Italia – three in complete, providing 37 lodge rooms and 5 flats – dot the idyllic hills of the Spessart and Franconia’s vineyards.

The area is a well-liked all-year-round vacation spot for leisure vacationers, and whereas many visitors select Villa Italia for a weekend of {golfing} or climbing, the placement of the rooms and flats additionally permits enterprise travellers to get to their appointments simply and rapidly.

We lately spoke to Antonio Ramirez, who manages Villa Italia. He advised us in regards to the purpose for switching to SiteMinder early in 2022 and the way this transformation has helped him optimise his on-line distribution.

From restricted visibility to far-reaching and time-saving on-line distribution

With their outdated system Villa Italia might solely join to a couple reserving channels with out paying extra charges. In consequence, the properties had solely a slight presence on OTAs, inhibiting their attain and producing few bookings.

“On prime of that we additionally needed to handle two charges with the outdated lodge software program: one for our web site and one for OTAs. This meant double the work each time we modified a price as a result of we at all times needed to replace two,” Mr Ramirez explains.

All this modified drastically when he carried out SiteMinder’s channel supervisor:

“Now we simply handle one price and SiteMinder robotically updates our costs throughout all different channels. This doesn’t solely assist us save no less than one hour of labor, relying on the season, nevertheless it additionally reduces the danger of human error,” Mr Ramirez factors out.

The implementation additionally got here with the chance to hook up with significantly extra OTAs than earlier than. This considerably improved visibility and generated extra bookings.

Simple swap and good assist

Mr Ramirez hasn’t forgotten his first impression of SiteMinder: “The construction of the system appealed to me instantly. The interface was intuitive and every little thing really easy to make use of – I instantly took to it.”

He additionally loved the dependable assist and the pace with which he might change from the outdated to the brand new system: “We acquired alongside properly with the assist group from the very starting, and we proceed to obtain immediate solutions to our queries. The swap usually was uncomplicated and clean. In fact, our group needed to discover ways to use the brand new system, however that additionally didn’t take lengthy.”

Cash properly spent

After roughly one 12 months Mr Ramirez stays proud of SiteMinder, which, he factors out, he didn’t essentially count on:

“I’m a sceptic in the case of new software program options, which is why I’m more than pleased that every little thing labored out so properly and that SiteMinder has confirmed to be such a dependable accomplice. With the outdated system we regularly bumped into issues, and at occasions we’d have to attend for a very long time to get them solved. It is a factor of the previous now.”

However this isn’t the one purpose Mr Ramirez stays satisfied that altering to SiteMinder was choice: “In my expertise the swap was completely price it. We had been wanting to make use of as many channels as attainable with as little effort as attainable. And that is precisely what SiteMinder delivers. I positively suggest that hoteliers take a danger and take a look at one thing new.”

Thanks, Antonio, and we want you all of the success for the long run!


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