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Palladium Lodge Group accelerates its progress with SiteMinder

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‘Agility, dynamism and precision’ –  SiteMinder’s key qualities

With resorts in Spain, Italy, Dominican Republic, Mexico, Jamaica and Brazil, Palladium Lodge Group is likely one of the main resort chains each domestically and internationally. The corporate has probably the most unique properties in a few of the greatest locations on the planet, and the important thing to its success is the excellence and high quality of its companies.

On their approach to changing into an business benchmark, Palladium Lodge Group have been searching for a know-how associate to assist them handle their bookings throughout a spread of areas and from prospects everywhere in the world. SiteMinder, the world’s main resort commerce platform, has been by their aspect for the previous eight years and so they have grown collectively.

Diego Fernández, the group’s Company Director of Income and Distribution, says that working with SiteMinder has been a terrific benefit when launching resorts in new nations.

“As a worldwide supplier, you will be assured that wherever you go, SiteMinder might be there. The platform’s robust channel integration means native distribution is dependable anyplace on the planet, and it has the top-performing channels for every nation.”

Javier Aranda, Ecommerce Senior Supervisor at Palladium Lodge Group, highlights the function of the worldwide distribution system (GDS) in the previous few years, which “has been one in every of SiteMinder’s main contributions to the distribution of the resorts managed by Palladium Lodge Group, because it has been very dependable and we have now been capable of distribute by native market in a globalised setting.”

Sustained progress


Aranda sums up his skilled relationship with SiteMinder in three phrases: agility, dynamism and precision, and provides:

“In case you lack an environment friendly platform on your day-to-day operations, as you develop, you come up in opposition to extra boundaries and want extra assets. Nevertheless, when you’ve got scalable know-how, it’s straightforward so as to add resorts at a sooner charge, flexibly and seamlessly. And we have now actually skilled this due to SiteMinder.

Introducing the SiteMinder platform was a radical change for Palladium Lodge Group. Earlier than the transfer, distribution needed to be carried out manually, which had a detrimental impact on our agility. Many duties have been carried out manually and we needed to consistently replace the supply of our rooms on totally different platforms. If we needed to proceed to develop, this was not viable. We would have liked to be extra agile within the on-line sector.”

The answer, Aranda explains, is SiteMinder’s easy-to-use channel supervisor, “one of many easiest available on the market proper now,” which as a “robust world resolution,” is an ideal match for Palladium Lodge Group.

“What satisfied us was how straightforward it’s to make use of, which is one in every of its most important benefits over different channel managers we have now used up to now. The device’s usability, each by way of metrics and charge administration, is easier than with different platforms.”

He additionally factors out that coaching the groups on the right way to handle the stock was very simple.

“With SiteMinder’s platform, we will attain extra factors of sale and increase our presence in key markets. We’re extra environment friendly and we will now attain extra areas whereas taking the identical steps.”

Going digital to create worth

At Palladium Lodge Group, know-how and innovation are key to creating worth and automating processes. Diego Fernández explains:

“We need to have the very best groups and the very best know-how, as that is the successful mixture for Palladium Lodge Group to attain nice outcomes. We consider know-how and coaching are well worth the funding. At Palladium Lodge Group, we see innovation as a approach for groups to carry out high-value duties, fairly than spend time on guide, repetitive duties that deliver little or nothing to the desk.”

He additionally notes that SiteMinder is completely suited to this work philosophy, because it has a spread of automated and user-friendly options that minimise the time required to make use of the device.

Moreover, this digitalisation has served to create beneficial synergies throughout totally different areas inside Palladium Lodge Group. As Diego Fernández places it: “Having a single software program device, the place two groups can extract knowledge or work together, means there is a chance for synergies to emerge between the 2.”

This know-how can be very important for the shopper, as usability is central to the product expertise. “In case you can implement know-how that brings worth to the shopper, the shopper will come again,” he states.

A lifelong partnership

“Palladium Lodge Group is a fast-paced firm. We’re consistently evolving, so working with a supplier that may sustain with us isn’t straightforward. A associate that evolves at our identical tempo, makes for a partnership that lasts a lifetime,” says Diego Fernández. “If we have been to return in time, we might nonetheless select SiteMinder, as a result of we belief them. We all know that our work meets the best requirements, that there gained’t be any errors, and this, in flip, has a permeating impact on our groups,” he provides.

For Chiara Celidoni, Strategic Account Director at SiteMinder, “working with Palladium Lodge Group is a pleasure, as a result of they don’t seem to be afraid to innovate and take a look at new merchandise; they’re interested by know-how and are at all times seeking to profit from our platform. We really admire their dedication to at all times go the additional mile. There’s nice ardour, dedication and willpower to enhance, and that’s a part of their success,” she says.

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