The Kirimaya model is the primary 5-star Design Resort in Khao Yai, Nakhon Ratchasima. It gives companies with over 18 years of expertise showcasing a novel id. Within the lodge, visitors will take pleasure in an 18-hole Jack Nicklaus-designed golf course in addition to a pure life-style.
When discussing with the Income and Reservations Supervisor, Atchara Nakpoom concerning the Kirimaya model idea, she mentioned:
“Apart from the idea of a well-designed lodge, we’re additionally always bettering our visitor expertise; striving to offer our visitors with an incredible expertise on each keep. We all the time supply heat service, and we pay nice consideration to each element from when a reservation is made to the check-out date. Our visitors can expertise every season in a novel method by way of our companies and fashionable actions similar to Maya Cruise, Maya Theater and Secret Backyard.”
Managing room charges and on-line bookings swiftly with SiteMinder’s channel supervisor
90% of Kirimaya’s prospects are Thai, due to Khao Yai’s reputation as a vacationer vacation spot. Thus, Kirimaya’s model selects customer-friendly applied sciences, similar to SiteMinder, for its home market.
When sharing her expertise as a SiteMinder platform consumer, she said that“The previous software program from one other supplier that we used prior to now was not working despite the fact that it was from a worldwide model.”
“Sure, their product had many functionalities, however none labored for our Thai prospects. This restricted our skill to implement gross sales methods, and misplaced potential gross sales alternatives. Did I additionally point out that contacting their assist workforce was time-consuming?.”
“SiteMinder was the very first worldwide platform to come back to Thailand. They got here with a long-time expertise, enabling them to achieve the belief and have a confirmed observe document of success amongst Thai hoteliers. SiteMinder all the time understands the issues and to the best extent possible, develops their system in accordance with the lodge administration. The system is extraordinarily user-friendly, secure and easy to know, in addition to has a variety of capabilities that totally go well with the wants of assorted ways.”
Thus, the model applied SiteMinder’s channel supervisor, beginning with Kirimaya Golf Resort Spa Resort and progressively increasing to the opposite properties.
Extra methods result in a 50% enhance in total bookings due to the SiteMinder platform
At Kirimaya, an emphasis is positioned on RevPAR (Income Per Accessible Room), a metric that measures lodge room gross sales and the way income from these gross sales is measured. It aids accommodations in evaluating their total income administration strategy. In consequence, the RevPAR indicator is vital for maximising income per room.
To enhance a property’s RevPAR, each the typical room charge (ADR) and occupancy charge should additionally enhance. The administration workforce noticed this as a problem. Ms Atchara said that through the pandemic, “we have been in a position to enhance RevPAR by greater than 30% by executing yield administration on the platform swiftly and precisely.”
She additionally offered us with an instance of SiteMinder’s channel supervisor’s flexibility:
“With the previous system, after we needed to promote promotions by way of solely sure OTAs or needed to promote solely 2 rooms per day, we simply couldn’t. However with SiteMinder’s channel supervisor, we are able to make adjustments at any second, for instance, enabling a suggestion just for two of the ten on-line channels that we’re related to for any chosen intervals”
One other intriguing technique of utilizing the lodge room charge technique primarily based on demand and the occupancy charge is “when updating the room charges, we are able to configure our pricing settings and hyperlink them. A Greatest Accessible Fee (BAR) of 1,000 baht could also be linked to a different charge by way of what’s known as the Hyperlink Fee Plan. After we change the BAR value, it’ll instantly hyperlink and replace to a different charge.”
Furthermore, SiteMinder has an incredible perform that allows accommodations to visualise the income generated by every gross sales channel.
“We are able to see what number of bookings come from on-line channels similar to 30,000 bookings from Agoda, or 20,000 bookings from reserving.com. That is an analytical device that helps us with evaluation so we are able to see which channels the lodge has carried out properly and which channels nonetheless require additional enchancment. Through the use of this we are able to monitor gross sales, market developments, and create advertising plans that maximise earnings,” Ms Atchara defined.
Adapting to COVID-19
Regardless of the COVID-19 pandemic’s influence on travellers, Kirimaya continues to enhance companies to reassure prospects.
“We restrict the variety of guests who’ve breakfast in a single seating to not more than 50 individuals,” Ms Atchara mentioned. “All employees members have now bought the third dose of the vaccine. As well as, there will probably be masks and alcohol gel offered within the room. All visitors are required to put on a face masks always when visiting the shared areas”
“When it comes to gross sales, we’ve made lots of adjustments. We proceed to watch the reserving pattern and utilise promotions to infuse it when demand falls. When the demand will increase, we modify the worth charge. Nonetheless, if bookings decelerate on any given day, we might should decrease the worth.” We analyse and decide whether or not or not the market charges and our lodge’s value are constant.”
Other than utilising SiteMinder’s channel supervisor to help accommodations enhance reservations from quite a few channels, Kirimaya expertise with SiteMinder’s assist is optimistic:
“SiteMinder’s 24/7 assist makes us really feel relaxed and their assist is definitely accessible. Every time you might have any questions or points whereas utilizing the system, you’ll be able to contact them. SiteMinder’s Asian headquarter is in Thailand and there are all the time Thai and international assist groups right here prepared to assist us. We’re glad that we’re ensured that we’ll have assist all through our use.”
Thanks for sharing your insights, Atchara Nakpoom. We stay up for listening to extra about your nice work at Kirimaya model.