‘Love the Philippines’ is DOT’s latest tourism slogan – Journey Up


It’s not “extra enjoyable” within the Philippines. The Division of Tourism has unveiled “Love the Philippines” because the nation’s newest enhanced tourism marketing campaign. The brand new tourism slogan was revealed because the spotlight of the Division’s fiftieth founding 12 months celebration on the Manila Lodge, Tuesday (June 27).

In attendance had been President Ferdinand Marcos, Jr., along with Secretary Christina Garcia Frasco and different officers, former DOT chiefs, officers and workers of the Division’s central and regional workplaces, heads of presidency businesses together with Cupboard Secretaries, home representatives, tourism stakeholders, and the media.

In accordance with Tourism Secretary Frasco, the improved marketing campaign welcomes a “new period of tourism” for the Philippines, and is an opportunity to “reintroduce the Philippines to the world.”

“Love the Philippines goes to the very coronary heart of each single Filipino with the distinct grace and hospitality with which we welcome each visitor that comes into our shores, our communities, and our properties. Love the Philippines is a recognition of our pure belongings, our lengthy and storied historical past, our wealthy tradition and variety,” mentioned Frasco.

The tourism secretary famous that there’s so extra to the nation than “the enjoyable and journey.”

“The Philippines is a powerhouse of mega biodiversity, being solely one in every of 18 mega biodiverse nations on the planet, a deep properly of tradition and historical past, a profound burst and style of taste and gastronomy, a tapestry of indigenous peoples and inventive communities by whose work of their palms have safeguarded the dignity and integrity of the Filipino id. That is who we’re. These complexities and nuances of the Philippines have but to be absolutely articulated to the world for certainly, the story of the Filipino has but to be absolutely informed, and we will inform that story by telling them the story of affection. Love the Philippines,” she added.

In accordance with Secretary Frasco, “the world has observed that there’s a lot to like in regards to the Philippines.”

The Philippines has recorded 2,641,993 guests from January 1 to June 26, 2023, and is near breaching the two.65 million arrivals it recorded for 2022.

In accordance with the 2022 Philippine Tourism Satellite tv for pc Accounts (PTSA),
tourism contributes to six.2 % of the nation’s Gross Home Merchandise (GDP), amounting to P1.38 trillion in 2022. The nation has additionally seen a lift in tourism-related enterprise employment, with 5.35 million estimated tourism employment final 12 months.

Together with the slogan, the DOT unveiled an AVP for the newest tourism marketing campaign that includes high vacationer spots across the nation.

Have a look again on the earlier tourism slogans of the Philippines right here.


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