Bookings up 50% for Ping Nakara Boutique Lodge

Ping Nakara Boutique Lodge and Spa-Chiang Maipositioned in Thailand and established in 2009, boasts an enthralling and distinctive type that pays homage to the colonial period throughout King Rama V’s reign, completely complementing the genuine Lanna design of the area. As the primary of its form in Chiang Mai, the resort has preserved its unique colonial structure whereas increasing to supply 19 extra rooms. Immediately, Ping Nakara Boutique Lodge and Spa is beloved by worldwide travellers for its nostalgic attraction and distinctive hospitality.

With a design harking back to an expensive 5-star resort, Ping Nakara Lodge locations equal emphasis on distinctive shopper service and making a heat and pleasant ambiance.

“Our purpose is to make each visitor really feel like they’re returning house with every go to, fostering a want to return again repeatedly,” expressed Ms. Benjamas Kitsaengklai (Assistant Basic Supervisor). “Each service we offer is fastidiously crafted to have interaction all of the senses – from charming sights and sounds to pleasant tastes and aromas”.

The final word goal is to create lasting recollections for our friends throughout their time at Ping Nakara. That is the chief crew’s imaginative and prescient, who additionally emphasise the significance of the employees to be attentive hosts who bear in mind every visitor’s preferences and private particulars. It’s this stage of attentiveness and ease that leaves a long-lasting impression on the friends.

A single platform to manage all reservations

Ping Nakara Boutique Lodge and Spa stands out with its distinctive native decor, making it a most well-liked alternative amongst worldwide travellers, notably vacationers from Europe who make up greater than 90% of the clientele. The implementation of SiteMinder’s channel supervisor performed a big function in increasing gross sales to worldwide markets.

Beforehand, the resort confronted the problem of managing numerous rooms throughout numerous channels on the extranet, in addition to dealing with inquiries from prospects through telephone or electronic mail. This made it tough to take care of an correct stock of accessible rooms always. Sadly, situations of overbooking would typically happen earlier than our employees may replace the bookings from all channels. Nevertheless, since implementing SiteMinder, it has considerably improved stock administration and lowered the incidence of overbookings.

“As a resort with a restricted variety of rooms, we confronted challenges in successfully distributing our stock throughout key channels,” defined Ms. Benjamas. “That’s why we selected to implement SiteMinder’s channel supervisor. We have been initially drawn to their long-standing fame and spectacular know-how within the trade.”

In response to Benjamas, the SiteMinder platform continues to broaden and presents connectivity to numerous on-line channels.

“Since we began utilizing it ourselves, we’ve skilled elevated visibility for our resort. Moreover, the platform has considerably lowered the effort and time required for guide stock updates, from over half a day to lower than an hour. This has allowed us to prioritise our time and supply higher consideration to our friends. We’re grateful for the choice to change to SiteMinder, because it has offered us with extra beneficial time to concentrate on visitor satisfaction.”

Proudly owning the direct visitor reserving expertise throughout all channels

In mild of the COVID-19 pandemic, the tourism trade has confronted notable challenges. There was a notable shift in traveller preferences, with an elevated emphasis on direct bookings. To capitalise on this pattern, Ping Nakara Boutique Lodge & Spa additionally makes use of SiteMinder’s on-line reserving engine, a complete resolution designed to boost each step of the direct reserving course of. This consists of attracting customers to the web site and seamlessly changing them into friends. The implementation of the reserving engine has not solely facilitated commission-free bookings for the resort but in addition led to a big enhance in total reservations. Benjamas mentioned:

“Company can simply make direct bookings with us anytime, utilizing their cellular gadgets or computer systems. The reserving engine simplifies the method for friends coming from numerous channels like our web site or Fb web page. With only a click on on the “E-book Now” button, they will immediately choose their most well-liked date and room kind. It presents a extra handy person expertise for managing bookings. We encourage friends to make use of our safe reserving engine for information safety. Bank card info is saved safe, and friends obtain fast electronic mail affirmation as soon as the reservation is accomplished. Our high precedence is making certain visitor security and privateness, and we restrict entry to bank card particulars for worker safety.

Furthermore, “the reserving engine helps over 20 languages and currencies, enhancing comfort for worldwide prospects. It facilitates their understanding of room particulars and expedites the reserving course of.”

Charges and market tendencies simply monitored with SiteMinder’s enterprise intelligence device

Regardless of the shift within the clientele to Thai vacationers because of the pandemic, Ping Nakara Boutique Lodge and Spa swiftly tailored by specializing in enhancing the service requirements.

“We now have applied numerous measures akin to offering hand sanitizers, training social distancing, growing cleansing frequency, and even providing a shuttle service to the closest hospital for friends who must take a Covid take a look at,” Benjamas defined. “Our purpose is to repeatedly enhance each facet of our operations to satisfy the present scenario. We’re doing all this to make sure that our friends will really feel secure all through their keep. As well as, our constructing is semi-indoor out of doors, so there isn’t any downside with air circulation for positive.”

By way of gross sales adjustment, the resort is utilizing SiteMinder’s enterprise intelligence device to analyse room charges and distribution channels in depth to realize unbiased and correct market perception. It could possibly summarise the worth info of greater than 10 opponents on a single display screen. The resort can then alter the charges extra fairly and competitively. Benjamas additionally recollects:

“We use the enterprise intelligence device to view the worth charges of lodges in Chiang Mai that we see as opponents frequently and research their costs and the gross sales charges of every OTAs every day. This brings us invaluable insights that assist us analyse and enhance our resort methods. and ensuring we promote the very best of the very best offers.”

Thanks Ping Nakara Lodge for the type phrases and better of luck sooner or later!