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Lodge Graf Bentinck – Buyer success

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Stress-free walks on the seashore and biking alongside the dikes are solely a number of the actions that friends can take pleasure in on the Lodge Graf Bentinck. After a protracted day exploring the realm friends can then chill out and recharge within the resort sauna and 42 comfy rooms, all embellished in Frisian type.

Nonetheless, the trendy decor and ideal location on the Nordseebad Dangast usually are not the one causes travellers are flocking to the 4-star resort. Additionally it is the charming ambiance on this family-run property that has friends return.

We spoke to proprietor and property supervisor Jan Wichmann to learn how he made his on-line distribution extra environment friendly with the assistance of SiteMinder and managed to maintain up a formidable surge in direct bookings.

Easy and time-saving workflows

Earlier than utilizing SiteMinder the crew at Lodge Graf Bentinck manually managed all its on-line channels – together with updating charges and availabilities.

“We’ve spent lots of time on this, and it was very disturbing. Additionally it is a really error susceptible course of that may simply result in double bookings and overbookings,” Jan recalled.

Since utilizing SiteMinder’s channel supervisor these issues rarely happen anymore. Now all up to date charges and incoming bookings are robotically synched between the PMS and all reserving channels.

“We are able to’t think about working with out the channel supervisor now. It’s an unlimited assist for your complete crew. We’re saving as much as 70 % of time by lowering the guide effort alone. We now have additionally linked one other OTA because it’s no further effort and helps us with our total attain.”

Image of a room inside Hotel Graf Bentinck

Optimised on-line distribution with 50 % direct bookings

Alongside the Channel Supervisor Jan additionally carried out SiteMinder’s reserving engine enabling direct bookings through Lodge Graf Bentinck’s personal web site for the primary time.

“We’re getting extra bookings since utilizing SiteMinder. As an added bonus, greater than half of these are coming in through our personal web site,” Jan mentioned.

It’s because the choice to e-book straight through the resort web site is now included in search outcomes on Google Lodge Advertisements and different metasearch websites. Jan makes use of Demand Plus – SiteMinder’s metasearch engine – to extend visibility and attain of his property with none extra effort or prices.

“It has huge worth to be listed proper subsequent to the opposite reserving channels. That means friends can simply see that they’ll discover one of the best deal on our web site. Many travellers then e-book straight with us as an alternative of selecting an OTA,” he defined.

Simple setup and knowledgeable assist

Jan has been pleased with the collaboration, use of the platform and the customer support from day one. “The setup was tremendous simple. Our crew shortly discovered to navigate the brand new system and at the moment we’re working seamlessly. And every time we’ve got questions, we’re shortly getting the assist we want.“

Thanks on your suggestions, Jan! We hope you’ll proceed to take pleasure in lots of success with SiteMinder and are trying ahead to listening to all about your future achievements.

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